Principles of Marketology, Volume 2
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.
Principles of Marketology, Volume 1
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
The Emerald Handbook of Multi-Stakeholder Communication
The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.
Asian Exchange
Das Geld Der Zukunft
Today's financial system is seen by the most as having a fixed size. Bernard A. Litaer challenges this perspective by showing that there were different economic systems in history and that our present system has arisen from a tacit and problematic collective acceptance. He sees the future in the development of complementary currencies. He explains which money is necessary for which needs and how we can commonly create it. Money only exists because of trust -- where trust has been destroyed, money is loosing its value; chaos and poverty are sad consequences. Lietaer has written an exciting and informative book for anyone who is aware of economic problems, from interested laymen to bankers. Das Geld- und Finanzsystem, wie wir es heute kennen, wird von den meisten als feste Grosse, ja als gottgegeben betrachtet. Bernard A. Lietaer zeigt dagegen, dass es im Laufe der Geschichte ganz andere Systeme gegeben hat und unsere derzeitige Finanzordnung einer stillschweigenden -- inzwischen hochst problematischen -- kollektiven Ubereinkunft entspringt. Die Zukunft sieht er in der Entwicklung von komplementaren Wahrungen. Er erlautert, welches Geld wir fur welche Aufgabe benotigen und wie wir es gemeinsam erschaffen konnen. Denn Geld besteht nur aufgrund von Vertrauen. Wo dieses Vertrauen zerstort wird, verliert Geld seinen Wert; Chaos und Armut sind die traurigen Folgen. Lietaer hat ein ebenso spannendes wie informatives "Enthullungsbuch" geschrieben, das sich vom interessierten Laien uberneugierige Banker an alle wendet, die sich der Geldproblematik bewusst sind.