Alexander the Great and Propaganda explores the use of propaganda - whether literature, coinage, or iconography – in the court of Alexander the Great, as well as those of his Successors, demonstrating that it was as integral to Hellenistic courts as it was to Imperial Rome. This volume brings together ten essays from leading international scholars in Alexander studies. There is currently no equivalent collection which has a specialist focus of themes or issues relating to the use of propaganda in the courts of Alexander or his Successors. This book will be an invaluable resource for students and scholars of Alexander studies, as well as those studying the use of propaganda across the ancient world, and to the more general reader with an interest in Alexander the Great and his reign.
This study examines the colourful and turbulent period after the death of Alexander the Great and the extraordinary people who created the Successor monarchies. It explains how and why Alexander's empire was split up and investigates the fate of the Macedonian army of conquest.
The author follows Alexander the Great's 22,000 mile expedition from Greece to India, recreating the epic marches and battles.
Parivash Jamzadeh demonstrates how the propaganda material used during Alexander the Great’s military campaign to conquer the Achaemenid empire shows multiple layers of Iranian influences. She also shows that the studied sources do not always offer an accurate account of the contemporary Iranian customs and occasionally included historical inaccuracies.
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers readers an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows students to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen student understanding. New illustrations and photos add a unique visual dimension that helps readers conceptualize methods of persuasion and propaganda.