Digital Marketing

Download or Read eBook Digital Marketing PDF written by Dave Chaffey and published by Pearson Higher Ed. This book was released on 2012-10-12 with total page 727 pages. Available in PDF, EPUB and Kindle.
Digital Marketing

Book Synopsis Digital Marketing by : Dave Chaffey

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

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  • Publisher – Pearson Higher Ed
  • Total Pages – 727
  • Release –
  • ISBN-10 – 9780273746225
  • ISBN-13 – 0273746227

Personalized Digital Advertising

Download or Read eBook Personalized Digital Advertising PDF written by Diaz Nesamoney and published by FT Press. This book was released on 2015-03-31 with total page 293 pages. Available in PDF, EPUB and Kindle.
Personalized Digital Advertising

Book Synopsis Personalized Digital Advertising by : Diaz Nesamoney

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with: New data management platforms Advanced solutions for offline, mobile, and location data Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance. Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.

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  • Publisher – FT Press
  • Total Pages – 293
  • Release –
  • ISBN-10 – 9780134031071
  • ISBN-13 – 0134031075

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

Download or Read eBook Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment PDF written by Eric Greenberg and published by McGraw Hill Professional. This book was released on 2013-09-06 with total page 352 pages. Available in PDF, EPUB and Kindle.
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

Book Synopsis Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by : Eric Greenberg

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.

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  • Publisher – McGraw Hill Professional
  • Total Pages – 352
  • Release –
  • ISBN-10 – 9780071819510
  • ISBN-13 – 0071819517

Digital Marketing Strategy

Download or Read eBook Digital Marketing Strategy PDF written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle.
Digital Marketing Strategy

Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

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  • Publisher – Kogan Page Publishers
  • Total Pages – 344
  • Release –
  • ISBN-10 – 9780749474713
  • ISBN-13 – 0749474718

Understanding Digital Marketing

Download or Read eBook Understanding Digital Marketing PDF written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle.
Understanding Digital Marketing

Book Synopsis Understanding Digital Marketing by : Damian Ryan

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

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  • Publisher – Kogan Page Publishers
  • Total Pages – 304
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  • ISBN-10 – 9780749464288
  • ISBN-13 – 0749464283