Success in Social Marketing

Download or Read eBook Success in Social Marketing PDF written by Nancy R. Lee and published by Taylor & Francis. This book was released on 2022-07-12 with total page 226 pages. Available in PDF, EPUB and Kindle.
Success in Social Marketing

Book Synopsis Success in Social Marketing by : Nancy R. Lee

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. The 100 case examples contained in this book, each about two pages in length, follow an outline that includes key components of a campaign: Wicked Problem, Purpose & Focus, Priority Audience, Desired Behavior, Audience Insights, Marketing Intervention Mix, and Results. This common structure provides the reader with a clear sense of how success in social marketing may best be achieved in a wide variety of disciplinary and national contexts. Success in Social Marketing is intended to fill a gap in the market as well as inform and inspire students and practitioners through 100 easily digestible case studies. Issues addressed include public health (opioid use, mental health, COVID-19) , injury prevention (gun violence, youth suicide, texting while driving), environmental protection (wildfires, bicycle transportation in urban areas, food waste), community engagement (homelessness, racially motivated violence, voting) financial wellbeing (microfinance, savings, employment), and educational achievement (early childhood education, college applications, female participation in STEM programs), to name but a few. This book is recommended reading for students enrolled in public administration, public health, environmental studies, as well as policymakers interested in ways social marketing may help influence their constituent behaviors for individual, as well as social, good.

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  • Publisher – Taylor & Francis
  • Total Pages – 226
  • Release –
  • ISBN-10 – 9781000586534
  • ISBN-13 – 1000586537

Success in Social Marketing

Download or Read eBook Success in Social Marketing PDF written by NANCY. KOTLER LEE (PHILIP.) and published by Routledge. This book was released on 2022-05-31 with total page 320 pages. Available in PDF, EPUB and Kindle.
Success in Social Marketing

Book Synopsis Success in Social Marketing by : NANCY. KOTLER LEE (PHILIP.)

Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education.

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  • Publisher – Routledge
  • Total Pages – 320
  • Release –
  • ISBN-10 – 1032223278
  • ISBN-13 – 9781032223278

Social Marketing Success: Your 4 Step System To Get More Leads, Clients & Sales From Social Media

Download or Read eBook Social Marketing Success: Your 4 Step System To Get More Leads, Clients & Sales From Social Media PDF written by Seb Brantigan and published by Seb Brantigan. This book was released on 2020-09-09 with total page 1 pages. Available in PDF, EPUB and Kindle.
Social Marketing Success: Your 4 Step System To Get More Leads, Clients & Sales From Social Media

Book Synopsis Social Marketing Success: Your 4 Step System To Get More Leads, Clients & Sales From Social Media by : Seb Brantigan

Social Marketing Success is your proven 4 step guide to getting more leads, clients & sales using social media. The strategies in this book have been tried and tested for almost a decade and are ones The Britpreneur still uses to this day! By reading Social Marketing Success and applying the 4 simple steps, you will soon see how simple it is to get more exposure to your business, brand or idea. Best of all these are strategies you can put into place from today, to start growing your business faster than ever before!

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  • Publisher – Seb Brantigan
  • Total Pages – 1
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  • ISBN-10 – 9798683852825
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Social Marketing for Public Health

Download or Read eBook Social Marketing for Public Health PDF written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle.
Social Marketing for Public Health

Book Synopsis Social Marketing for Public Health by : Hong Cheng

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

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  • Publisher – Jones & Bartlett Learning
  • Total Pages – 451
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  • ISBN-10 – 9780763757977
  • ISBN-13 – 0763757977

The Handbook of Persuasion and Social Marketing [3 volumes]

Download or Read eBook The Handbook of Persuasion and Social Marketing [3 volumes] PDF written by David W. Stewart and published by Bloomsbury Publishing USA. This book was released on 2014-12-17 with total page 887 pages. Available in PDF, EPUB and Kindle.
The Handbook of Persuasion and Social Marketing [3 volumes]

Book Synopsis The Handbook of Persuasion and Social Marketing [3 volumes] by : David W. Stewart

This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.

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  • Publisher – Bloomsbury Publishing USA
  • Total Pages – 887
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  • ISBN-10 – 9798216094135
  • ISBN-13 –