The Tipping Point
'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change. 'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos
The Tipping Point
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
SUMMARY - The Tipping Point: How Little Things Can Make A Big Difference By Malcolm Gladwell
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *As you read this summary, you will discover that the tipping point is that detail, seemingly insignificant, but capable of transforming an idea, a trend, a movement, into a real viral or social epidemic. *You will also discover that : all "epidemics" are based on three determining factors; the triggers of epidemics look like nothing, but are out of the ordinary; without a target to hold on to, there is no epidemic possible; we can trigger an epidemic with little means. *What if all the radical changes we see in everyday life were nothing more than epidemics, asks journalist Malcolm Gladwell. Whether they are real diseases, social movements or mere fads, epidemics are triggered by a trigger and spread rapidly through society. But not all fads become epidemics. Why do only certain products or ideas cause a general craze? Would it be possible to trigger an epidemic and be able to control it constructively? *Buy now the summary of this book for the modest price of a cup of coffee!
The Tipping Point : how Little Things Can Make a Big Difference
"...Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surfaces of many familiar occurrences in our everyday world, Glaswell explains the fascinating social dynamics that cause rapid change." - Cover.
The Tipping Point: How Little Things Canmake a Big Difference
According to Malcolm Gladwell, small changes have been shown to be more effective than large ones in tipping or creating either positive or negative epidemics in areas as widely varied as human health, society, and culture.
