Fostering Sustainable Behavior

Download or Read eBook Fostering Sustainable Behavior PDF written by Doug McKenzie-Mohr and published by New Society Publishers. This book was released on 2011-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle.
Fostering Sustainable Behavior

Book Synopsis Fostering Sustainable Behavior by : Doug McKenzie-Mohr

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

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  • Publisher – New Society Publishers
  • Total Pages – 184
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  • ISBN-10 – 9781550924626
  • ISBN-13 – 1550924621

Social Marketing to Protect the Environment

Download or Read eBook Social Marketing to Protect the Environment PDF written by Nancy R. Lee and published by SAGE. This book was released on 2011-05-11 with total page 257 pages. Available in PDF, EPUB and Kindle.
Social Marketing to Protect the Environment

Book Synopsis Social Marketing to Protect the Environment by : Nancy R. Lee

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

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  • Publisher – SAGE
  • Total Pages – 257
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  • ISBN-10 – 9781412991292
  • ISBN-13 – 1412991293

Encouraging Sustainable Behavior

Download or Read eBook Encouraging Sustainable Behavior PDF written by Hans C.M. van Trijp and published by Psychology Press. This book was released on 2013-08-15 with total page 262 pages. Available in PDF, EPUB and Kindle.
Encouraging Sustainable Behavior

Book Synopsis Encouraging Sustainable Behavior by : Hans C.M. van Trijp

Increasingly it is being recognized that consumer behavior may be a key trigger in the march toward sustainable development. Several lines of psychological theory and approaches have been developed relatively independently, each of which may provide major implications and action points on how consumers might be moved toward more sustainable behavior. This book is the first that brings together this variety of perspectives and theoretical angles around the common ambition of sustainable development. The contributors are all leading social scientists in the field of consumer behavior who met the challenge to sketch out their theoretical perspectives, but also to go beyond their normal theorizing and think out of the box in order to show how these theoretical perspectives might be made actionable in terms of key managerial and policy perspectives toward sustainable development. The result is a book that shows a wealth of information and approaches the question of how to encourage sustainable behavior from a myriad of divergent perspectives. This should stimulate scientists and policy-makers alike to find similarities, differences, and synergies between state-of-the-art psychological thinking about how to most effectively stimulate sustainable consumer behavior.

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  • Publisher – Psychology Press
  • Total Pages – 262
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  • ISBN-10 – 9781136496363
  • ISBN-13 – 113649636X

Pro-environmental Behaviors

Download or Read eBook Pro-environmental Behaviors PDF written by Kiyo Kurisu and published by Springer. This book was released on 2016-01-28 with total page 165 pages. Available in PDF, EPUB and Kindle.
Pro-environmental Behaviors

Book Synopsis Pro-environmental Behaviors by : Kiyo Kurisu

This book offers a much-needed practical and conceptual guide for various pro-environmental behaviors. Written by an expert in both the environmental psychology and engineering fields, the book presents an overview of various pro-environmental behaviors (Chapter 1), the psychological background of behaviors (Chapters 2 and 3), how to survey and understand pro-environmental behaviors using questionnaires (Chapter 4) and how to know the actual environmental burdens derived by each behavior using life-cycle assessment (LCA) (Chapter 5), and measures to foster the behaviors and selected case studies for practitioners (Chapter 6). Readers will find Chapters 1, 4, and 5 particularly unique and useful; they provide an overview of many environmental behaviors and also the practical academic tools for analyzing environmental behaviors, such as questionnaire procedures, questions lists (“scales” in psychology), statistical tools, software, LCA methodologies, and databases. The book addresses the needs of academics and practitioners and is well suited as a textbook and reference guide for those studying or working in environmental engineering (systematic research), social psychology (environmental psychology), environmental education, and sustainability science. Policymakers will find the questionnaire list useful, as it can help them to grasp citizens’ environmental concerns and actual behaviors. The behavior list and LCA can be used to make manuals or guidelines for citizens to enhance environmental behaviors, and the case studies provide an informative basis for designing programs and workshops for citizens. Although the field of “pro-environmental behaviors” has been intensively dealt with by European researchers, their approaches have largely been limited to psychological viewpoints and program (education) development through small case studies. Further, the target behaviors are often limited to recycling and energy/water savings. In contrast, this book provides the first introduction to pro-environmental behaviors as a whole. As pro-environmental behaviors have become increasingly important not only in developed but also in developing countries, this publication represents a timely resource for the growing number of researchers exploring pro-environment behaviors.

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  • Publisher – Springer
  • Total Pages – 165
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  • ISBN-10 – 9784431558347
  • ISBN-13 – 4431558349

Social Marketing to Protect the Environment

Download or Read eBook Social Marketing to Protect the Environment PDF written by Doug McKenzie-Mohr and published by SAGE Publications. This book was released on 2011-05-11 with total page 257 pages. Available in PDF, EPUB and Kindle.
Social Marketing to Protect the Environment

Book Synopsis Social Marketing to Protect the Environment by : Doug McKenzie-Mohr

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

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  • Publisher – SAGE Publications
  • Total Pages – 257
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  • ISBN-10 – 9781452224312
  • ISBN-13 – 1452224315