Social Marketing to Protect the Environment

Download or Read eBook Social Marketing to Protect the Environment PDF written by Doug McKenzie-Mohr and published by SAGE Publications. This book was released on 2011-05-11 with total page 257 pages. Available in PDF, EPUB and Kindle.
Social Marketing to Protect the Environment

Book Synopsis Social Marketing to Protect the Environment by : Doug McKenzie-Mohr

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

  • Author –
  • Publisher – SAGE Publications
  • Total Pages – 257
  • Release –
  • ISBN-10 – 9781412991292
  • ISBN-13 – 1412991293

Social Marketing to Protect the Environment

Download or Read eBook Social Marketing to Protect the Environment PDF written by Nancy R. Lee and published by SAGE. This book was released on 2011-05-11 with total page 257 pages. Available in PDF, EPUB and Kindle.
Social Marketing to Protect the Environment

Book Synopsis Social Marketing to Protect the Environment by : Nancy R. Lee

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

  • Author –
  • Publisher – SAGE
  • Total Pages – 257
  • Release –
  • ISBN-10 – 9781412991292
  • ISBN-13 – 1412991293

Social Marketing to Protect the Environment

Download or Read eBook Social Marketing to Protect the Environment PDF written by and published by . This book was released on 2012 with total page 237 pages. Available in PDF, EPUB and Kindle.
Social Marketing to Protect the Environment

Book Synopsis Social Marketing to Protect the Environment by :

In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.

  • Author –
  • Publisher –
  • Total Pages – 237
  • Release –
  • ISBN-10 – 1483349462
  • ISBN-13 – 9781483349466

Social Marketing Environmental Issues

Download or Read eBook Social Marketing Environmental Issues PDF written by Ben Tyson and published by iUniverse. This book was released on 2009 with total page 242 pages. Available in PDF, EPUB and Kindle.
Social Marketing Environmental Issues

Book Synopsis Social Marketing Environmental Issues by : Ben Tyson

The purpose of the book is to provide an applied, practical, yet theoretically grounded reference on social marketing strategies for influencing environmental behaviors. The book explains how to conduct audience research, develop theory driven communication strategies, and manage, monitor and evaluate campaign progress. The book is intended to be used as a professional reference by practitioners in public/private for-profit and nonprofit sector organizations world wide. The book is also intended to be used as a text by students of environmental science, environmental communication, and environmental education. Chapter 1 provides context for selecting when social marketing strategies are best used. Chapter 2 discuses the basic principles of social marketing and factors associated with selection of target audiences, message development, communication channels, and strategic partners. Chapter 3 discusses important behavior change theories that provide a foundation for social marketing. Chapter 4 provides details about the research methods used to support social marketing. Chapter 5 discuses how to manage a social marketing campaign. Chapter 6 provides a case study that fully illustrates the design, implementation and evaluation of a social marketing campaign.

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  • Publisher – iUniverse
  • Total Pages – 242
  • Release –
  • ISBN-10 – 9781440122453
  • ISBN-13 – 1440122458

Success in Social Marketing

Download or Read eBook Success in Social Marketing PDF written by Nancy R. Lee and published by Taylor & Francis. This book was released on 2022-07-12 with total page 226 pages. Available in PDF, EPUB and Kindle.
Success in Social Marketing

Book Synopsis Success in Social Marketing by : Nancy R. Lee

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. The 100 case examples contained in this book, each about two pages in length, follow an outline that includes key components of a campaign: Wicked Problem, Purpose & Focus, Priority Audience, Desired Behavior, Audience Insights, Marketing Intervention Mix, and Results. This common structure provides the reader with a clear sense of how success in social marketing may best be achieved in a wide variety of disciplinary and national contexts. Success in Social Marketing is intended to fill a gap in the market as well as inform and inspire students and practitioners through 100 easily digestible case studies. Issues addressed include public health (opioid use, mental health, COVID-19) , injury prevention (gun violence, youth suicide, texting while driving), environmental protection (wildfires, bicycle transportation in urban areas, food waste), community engagement (homelessness, racially motivated violence, voting) financial wellbeing (microfinance, savings, employment), and educational achievement (early childhood education, college applications, female participation in STEM programs), to name but a few. This book is recommended reading for students enrolled in public administration, public health, environmental studies, as well as policymakers interested in ways social marketing may help influence their constituent behaviors for individual, as well as social, good.

  • Author –
  • Publisher – Taylor & Francis
  • Total Pages – 226
  • Release –
  • ISBN-10 – 9781000586534
  • ISBN-13 – 1000586537