Social Marketing to Protect the Environment

Download or Read eBook Social Marketing to Protect the Environment PDF written by Doug McKenzie-Mohr and published by SAGE Publications. This book was released on 2011-05-11 with total page 257 pages. Available in PDF, EPUB and Kindle.
Social Marketing to Protect the Environment

Book Synopsis Social Marketing to Protect the Environment by : Doug McKenzie-Mohr

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

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  • Publisher – SAGE Publications
  • Total Pages – 257
  • Release –
  • ISBN-10 – 9781412991292
  • ISBN-13 – 1412991293

Social Marketing to Protect the Environment

Download or Read eBook Social Marketing to Protect the Environment PDF written by and published by . This book was released on 2012 with total page 237 pages. Available in PDF, EPUB and Kindle.
Social Marketing to Protect the Environment

Book Synopsis Social Marketing to Protect the Environment by :

In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.

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  • Publisher –
  • Total Pages – 237
  • Release –
  • ISBN-10 – 1483349462
  • ISBN-13 – 9781483349466

Fostering Sustainable Behavior

Download or Read eBook Fostering Sustainable Behavior PDF written by Doug McKenzie-Mohr and published by New Society Publishers. This book was released on 2011-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle.
Fostering Sustainable Behavior

Book Synopsis Fostering Sustainable Behavior by : Doug McKenzie-Mohr

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

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  • Publisher – New Society Publishers
  • Total Pages – 184
  • Release –
  • ISBN-10 – 9781550924626
  • ISBN-13 – 1550924621

Social Marketing Environmental Issues

Download or Read eBook Social Marketing Environmental Issues PDF written by Ben Tyson and published by iUniverse. This book was released on 2009 with total page 241 pages. Available in PDF, EPUB and Kindle.
Social Marketing Environmental Issues

Book Synopsis Social Marketing Environmental Issues by : Ben Tyson

The purpose of the book is to provide an applied, practical, yet theoretically grounded reference on social marketing strategies for influencing environmental behaviors. The book explains how to conduct audience research, develop theory driven communication strategies, and manage, monitor and evaluate campaign progress. The book is intended to be used as a professional reference by practitioners in public/private for-profit and nonprofit sector organizations world wide. The book is also intended to be used as a text by students of environmental science, environmental communication, and environmental education. Chapter 1 provides context for selecting when social marketing strategies are best used. Chapter 2 discuses the basic principles of social marketing and factors associated with selection of target audiences, message development, communication channels, and strategic partners. Chapter 3 discusses important behavior change theories that provide a foundation for social marketing. Chapter 4 provides details about the research methods used to support social marketing. Chapter 5 discuses how to manage a social marketing campaign. Chapter 6 provides a case study that fully illustrates the design, implementation and evaluation of a social marketing campaign.

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  • Publisher – iUniverse
  • Total Pages – 241
  • Release –
  • ISBN-10 – 9781440122453
  • ISBN-13 – 1440122458

Social Marketing

Download or Read eBook Social Marketing PDF written by Nancy R. Lee and published by SAGE Publications. This book was released on 2011-10-20 with total page 521 pages. Available in PDF, EPUB and Kindle.
Social Marketing

Book Synopsis Social Marketing by : Nancy R. Lee

The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.

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  • Publisher – SAGE Publications
  • Total Pages – 521
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  • ISBN-10 – 9781412981491
  • ISBN-13 – 1412981492